The Story
After a rough 2025, Tesla sales are rebounding in America’s biggest market for EVs. We’ll see if Tesla can keep its momentum up. Here’s what’s happening:
Tesla registrations rose by 11.8% in California in Q2. The company’s sales were badly battered last year when the backlash to Elon Musk’s involvement in politics was at its peak. EV sales are creeping back to normal in the state, while hybrids are booming.
In other words, things got pretty ugly for Tesla early last year, when the backlash to Elon Musk’s involvement in the Trump administration hit fever pitch. I remember biking by a big Tesla service center near me in the San Francisco Bay Area and seeing several Teslas that had been smashed and spray painted. Tesla sales dropped around…
That is — market share for EVs landed at 17.8% in Q2 in California, about triple what it is nationwide and less than half a percentage point off of Q2 2025. That’s well below historic highs; for the full year of 2024, EVs claimed 22% of California’s car sales. Between the abundant charging infrastructure, strong base of existing EV…
Why It Matters
This story resonates because it puts Tesla squarely in the conversation. Industry watchers often read such moves as signals — for Tesla this could mean re-engagement with a strategic recalibration.
CarMotion Daily’s Take
Our read: Tesla Is Actually Doing Pretty Well In California Again is is interesting but ultimately a deliberate move from Tesla’s playbook. Watch the next 60 days for follow-through.
This story was first reported by InsideEVs. For the full article with original photography and complete coverage, visit the source: Read the full story at InsideEVs →