The Story
The Jeep M&Ms are nice and I like my Polestar bottle - but gifts don't mean five-star reviews Here’s what’s happening:
There’s an uncomfortable truth in motoring media that isn’t talked about very often: there are a lot of freebies going around. Some of them are necessary, of course. We can’t test a car properly without spending a decent amount of time in it, so it does mean getting a ‘free’ car for the week.
In other words, it’s also more convenient for the car’s manufacturer to fly the assorted European media out to Spain or somewhere else sunny than it is to bring the limited number of existing early production cars around to each country.
Why It Matters
This story resonates because it puts Volvo squarely in the conversation. Industry watchers often read such moves as signals — for Volvo this could mean re-engagement with a strategic recalibration.
CarMotion Daily’s Take
Our read: Bentley honey, Volvo blankets: The truth about car testing ‘freebies’ is is interesting but ultimately a deliberate move from Volvo’s playbook. Watch the next 60 days for follow-through.
This story was first reported by Autocar. For the full article with original photography and complete coverage, visit the source: Read the full story at Autocar →