Ferrari Is Auctioning Off The First Example Of its First Electric Car. How Much Do You Think It'll Fetch?

The Story

Ferrari is auctioning the very first production Luce EV ever built. Chassis 0 heads to Monterey Car week with a one-off Tailor Made spec to benefit charity. Here’s what’s happening:

The first production VIN of the Ferrari Luce will be put up for auction at Monterey Car Week. Ferrari teamed up with its bespoke Tailor Made program and Design Studio to build this one-off example. It’s expected to rake in over $1 million.

In other words, the Ferrari Luce is nothing if it isn’t controversial. Some seem to love it, others seem to less than thrilled that it exists. Whatever your position, it’s impossible to deny that the car is unlike anything Ferrari has ever made before.

That is — ferrari has customized the first example of the Luce via its Ferrari Tailor Made program, which is the company’s exclusive way of customizing its cars directly at the factory for some of its top clients. It selected the theme of “light” for the car as a way to showcase how its paint (a special coat of Madreperla Semi-Gloss) can…

To put it simply, the Tailor Made program worked closely with Ferrari’s Design Studio to build out Chassis 0. It gave the car dedicated wheels, bespoke brake calipers, and set its emblem against an optical white background. It also wrapped the interior in its program-exclusive Le Mans metallic leather and added Grigio Corvara accents.

Breaking this down, rM Sotheby’s, which is hosting the auction, calls it “an unrepeatable opportunity” and expects the car to fetch around $1.1 million, the proceeds of which will be donated to The Ferrari Foundation. It’s not that unrealistic to expect. The Ferrari Luce already costs $640,000, assuming you’re able to actually secure one.

Why It Matters

This story resonates because it puts Ferrari squarely in the conversation. Industry watchers often read such moves as signals — for Ferrari this could mean re-engagement with younger, digitised audiences.

CarMotion Daily’s Take

Our read: Ferrari Is Auctioning Off The First Example Of its First Electric Car. How Mu… is more than a headline — it indicates a deliberate move from Ferrari’s playbook. Watch the next 60 days for follow-through.